All work

Blaeneinion

Client work · Live

A shared identity and four connected websites for a conservation valley in Mid Wales: visiting, staying, learning and volunteering.

My roleBrand identity, design, website build and print artwork

Visit the valley
Blaeneinion website opening, with a beaver swimming through the valley’s water.

Four reasons to visit

A prospective guest needs different information from someone applying to volunteer. The course has its own questions again. I gave each of those journeys a dedicated site, with a fourth introducing the valley and its conservation work. Links between them let visitors follow their interest without starting over.

Blaeneinion valley homepage, with the beaver mark and an invitation to scroll into the conservation story.
blaeneinion.org — the valley and the conservation story
Blaeneinion Stays homepage, with a kayak by the river and cottage booking actions.
stay.blaeneinion.org — cottages and direct booking
Blaeneinion Way course homepage, laying out the three-day Back to the Land course.
way.blaeneinion.org — the three-day course
Blaeneinion Join volunteering homepage, inviting skilled volunteers to apply.
join.blaeneinion.org — volunteering

One identity across the family

The beaver mark, colours and typography carry across the four sites. The same identity extends into the welcome book, business cards, labels and other print artwork. A brand board records the rules, so the next piece can belong to the same place.

The Blaeneinion identity in four colourways: Moss, Slate, Heather and Umber.
One identity in four colourways
Cover of the Blaeneinion cottage welcome book, Croeso, carrying the Stays lockup.
Cottage welcome book, Croeso